Drene Shampoo, Medium

Description
Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called Drene Time which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Francis Langford. Procter & Gamble produced Drene in the United States until the 1970s.
This bottle, with its bright green and purple label, had a new formula that "silkened the hair." It was produced in the early to mid-1950s.
Location
Currently not on view
Object Name
shampoo
hair care product
date made
ca 1952-1954
maker
Procter and Gamble
Physical Description
glass (container material)
cardboard (packaging material)
Measurements
overall, box: 5 1/2 in x 1 3/8 in x 2 7/8 in; 13.97 cm x 3.4925 cm x 7.3025 cm
overall: 13.4 cm x 7.1 cm x 3.5 cm; 5 9/32 in x 2 25/32 in x 1 3/8 in
place made
United States: Ohio, Cincinnati
ID Number
1984.0718.107
catalog number
1984.0718.107
accession number
1984.0718
subject
Hair Care Products
Health & Medicine
Hair Care Products
American Enterprise
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
American Enterprise
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Procter & Gamble Company
Additional Media

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