Royal Drene Shampoo

Description
Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called Drene Time which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Francis Langford. Procter & Gamble produced Drene in the United States until the 1970s.
Royal Drene Shampoo was produced by Procter & Gamble from 1956 to 1968. This double-bottle set sold from the mid-1950s to the early 1960s.
Location
Currently not on view
Object Name
shampoo
hair care product
date made
ca 1956-1959
maker
Procter and Gamble
Physical Description
glass (container material)
cardboard (packaging material)
Measurements
overall: 8.9 cm x 9.2 cm x 3.1 cm; 3 1/2 in x 3 5/8 in x 1 7/32 in
overall: 4 in x 4 in x 1 1/4 in; 10.16 cm x 10.16 cm x 3.175 cm
place made
United States: Ohio, Cincinnati
ID Number
1984.0718.110
catalog number
1984.0718.110
accession number
1984.0718
subject
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Procter & Gamble Company
Additional Media

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