This rectangular orange plastic desk sign reads "THINK" in black lettering. “THINK” was the slogan developed by Thomas Watson Sr. when he was a sales manager for the National Cash Register Company, exhorting his salesmen to use their heads, not their feet—their job was to think. As IBM CEO during the 1920s, Watson continued to encourage innovation and “THINK” became a ubiquitous slogan in IBM paraphernalia including notepads, advertising, products—even the title of the company magazine. By the 1950s, IBM sales staffs distributed “THINK" signs like this one to their customers. An IBM customer representative gave the donor this sign.
Object Name
Physical Description
plastic (backing and support material)
metal (marked piece material)
overall: 6.5 cm x 22.6 cm x 2.8 cm; 2 9/16 in x 8 29/32 in x 1 3/32 in
place made
United States
ID Number
accession number
catalog number
Computers & Business Machines
American Enterprise
See more items in
Medicine and Science: Mathematics
American Enterprise
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Milton Schwartzbart
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America

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