Golden Peacock Shampoo

In 1913, the Mitchum Warren family established the Paris Toilet Company in Paris, Tenn., to market a bleaching cream for freckles. The company name was changed in 1927 to the Golden Peacock Company and later became the Mitchum Company. It was said that one of the founding family’s sons, Mitchum Warren, grew tired of being asked if his family made toilets.
The company’s best known product line, Mitchum antiperspirants, was launched in 1959. It is still on the market today (2012), although the brand has been owned by the Revlon company since 1970. This bottle of Golden Peacock Shampoo dates to the company’s first era: 1913 to 1927.
Currently not on view
Object Name
hair care product
date made
Paris Toilet Company
Physical Description
glass (container material)
metal (container material)
paper (container material)
overall: 16 cm x 5.5 cm x 5 cm; 6 5/16 in x 2 5/32 in x 1 31/32 in
overall: 6 3/8 in x 2 1/4 in x 1 7/8 in; 16.1925 cm x 5.715 cm x 4.7625 cm
place made
United States: Tennessee, Paris
ID Number
accession number
catalog number
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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