Golden Peacock Shampoo

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Description
In 1913, the Mitchum Warren family established the Paris Toilet Company in Paris, Tenn., to market a bleaching cream for freckles. The company name was changed in 1927 to the Golden Peacock Company and later became the Mitchum Company. It was said that one of the founding family’s sons, Mitchum Warren, grew tired of being asked if his family made toilets.
The company’s best known product line, Mitchum antiperspirants, was launched in 1959. It is still on the market today (2012), although the brand has been owned by the Revlon company since 1970. This bottle of Golden Peacock Shampoo dates to the company’s first era: 1913 to 1927.
Location
Currently not on view
date made
1913-1927
maker
Paris Toilet Company
place made
United States: Tennessee, Paris
Physical Description
glass (container material)
metal (container material)
paper (container material)
Measurements
overall: 6 3/8 in x 2 1/4 in x 1 7/8 in; 16.1925 cm x 5.715 cm x 4.7625 cm
ID Number
1978.0883.084
accession number
1978.0883
catalog number
1978.0883.084
subject
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center

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