In 1913, the Mitchum Warren family established the Paris Toilet Company in Paris, Tenn., to market a bleaching cream for freckles. The company name was changed in 1927 to the Golden Peacock Company and later became the Mitchum Company. It was said that one of the founding family’s sons, Mitchum Warren, grew tired of being asked if his family made toilets.
The company’s best known product line, Mitchum antiperspirants, was launched in 1959. It is still on the market today (2012), although the brand has been owned by the Revlon company since 1970. This bottle of Golden Peacock Shampoo dates to the company’s first era: 1913 to 1927.
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