Lady Wildroot Shampoo

Description
Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy and advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the larger of the two. Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
Location
Currently not on view
Object Name
shampoo
hair care product
date made
ca 1950s
maker
Wildroot Company
Physical Description
cardboard (packaging material)
glass (container material)
paper (container material)
plastic (container material)
Measurements
overall: 17 cm x 10.5 cm x 4.5 cm; 6 11/16 in x 4 1/8 in x 1 3/4 in
overall, box: 6 5/8 in x 4 in x 1 3/4 in; 16.8275 cm x 10.16 cm x 4.445 cm
overall, bottle: 6 1/4 in x 3 5/8 in x 1 3/8 in; 15.875 cm x 9.2075 cm x 3.4925 cm
place made
United States: New York, Buffalo
ID Number
1980.0698.127
accession number
1980.0698
catalog number
1980.0698.127
subject
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Mary E. and Joseph F. Melfi, Jr., Tupper's Drug Store, Summerville, South Carolina
Additional Media

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