Lady Wildroot Shampoo

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Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy and advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the larger of the two. Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
Currently not on view
date made
ca 1950s
Wildroot Company
place made
United States: New York, Buffalo
Physical Description
cardboard (packaging material)
glass (container material)
paper (container material)
plastic (container material)
overall, box: 6 5/8 in x 4 in x 1 3/4 in; 16.8275 cm x 10.16 cm x 4.445 cm
overall, bottle: 6 1/4 in x 3 5/8 in x 1 3/8 in; 15.875 cm x 9.2075 cm x 3.4925 cm
ID Number
accession number
catalog number
Credit Line
Gift of Mary E. and Joseph F. Melfi, Jr., Tupper's Drug Store, Summerville, South Carolina
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
Beauty and Health
Data Source
National Museum of American History


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