Micronor Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Ortho Pharmaceutical Corporation of Raritan, New Jersey, produced this Micronor brand oral contraceptive around 1971. The 35 pills are in a DialPak dispenser. When the user turns the dial to dispense the next pill, the wheel in the center displays the next day of the week. The pills are dispensed sideways to accommodate the 35 pills in the cycle.
Location
Currently not on view
Object Name
contraceptive, oral
date made
ca 1971
maker
Ortho Pharmaceutical Corporation
Physical Description
norethindrone, 0.35 mg (drug active ingredient)
plastic (tablet dispenser material)
paper (instructions material)
Measurements
overall: 7.6 cm x 7.2 cm x 1.1 cm; 3 in x 2 13/16 in x 7/16 in
overall: 1/2 in x 3 in x 3 in; 1.27 cm x 7.62 cm x 7.62 cm
place made
United States: New Jersey, Raritan
ID Number
1982.0531.030
accession number
1982.0531
catalog number
1982.0531.030
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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