Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Warner-Lambert Research Institute of Morris Plains, New Jersey produced this unlabeled oral contraceptive. The blister pack contains 28 red pills. The reverse side of the blister pack has a “racetrack pattern” with arrows pointing in the direction to take the pills, with each pill labeled with a day of the week. No drug information is on the blister pack.
Location
Currently not on view
Object Name
contraceptive, oral
date made
1972-1978
ca 1975
maker
Warner
Physical Description
plastic (packaging material)
paper (packaging material)
aluminum (packaging material)
quingestanol acetate, 0.3 mg. (drug active ingredients)
Measurements
part:: 20.5 cm x 10 cm; 8 1/16 in x 3 15/16 in
in case: 22.25 cm x 5.2 cm; 8 3/4 in x 2 1/16 in
overall: 4 in x 10 in x 1/4 in; 10.16 cm x 25.4 cm x .635 cm
place made
United States: New Jersey, Morris Plains
ID Number
1982.0531.041
accession number
1982.0531
catalog number
1982.0531.041
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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