Zorane 1.5/30 Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Lederle Laboratories Division of the American Cyanimid Company produced this Zorane 1.5/30 brand oral contraceptive in 1974. The blue and white packaging has a cover with a floral print and an image of a butterfly. There are no pills included in this packet, but it contains a booklet entitled “What you should know about ‘the pill.’” An image of a man and a woman appears on the cover.
Location
Currently not on view
Object Name
contraceptive, oral
contraceptive, oral
date made
1974-08
maker
Lederle Laboratories Division, American Cyanimid Company
American Cyanamid Company. Lederle Laboratories Division
Physical Description
cardstock paper (envelope material)
paper (booklet material)
paper (request form material)
paper (small instructions sheet material)
norethindrone acetate (drug active ingredients)
ethinyl estradiol (drug active ingredients)
Measurements
envelope: 13.5 cm x 11.8 cm; 5 5/16 in x 4 5/8 in
booklet: 13.3 cm x 8.4 cm; 5 1/4 in x 3 5/16 in
request form: 10.5 cm x 13.4 cm; 4 1/8 in x 5 1/4 in
instructions paper: 14.8 cm x 5.2 cm; 5 13/16 in x 2 1/16 in
overall, pill pack: 7 in x 3 3/8 in x 1/4 in; 17.78 cm x 8.5725 cm x .635 cm
overall, envelope: 5 3/8 in x 4 1/2 in x 1/8 in; 13.6525 cm x 11.43 cm x .3175 cm
place made
United States: New York, Pearl River
ID Number
1981.0760.069
accession number
1981.0760
catalog number
1981.0760.069
subject
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
Additional Media

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