LoOvral Oral Contraceptive

Lo/Ovral Oral Contraceptive

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Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Wyeth Laboratories Inc. produced this Lo/Ovral brand oral contraceptive around 1980. The 21 pills are in a blister pack that is inserted into a pink plastic holder. The holder has the days of the week embossed around the perimeter. The pills come with a pink carrying sleeve decorated with flowers and a butterfly. The pill pack includes a small booklet with instructions for the user.
Currently not on view
date made
ca 1980
Wyeth Laboratories
place made
United States: Pennsylvania, Philadelphia
Physical Description
norgestrel, 0.3 mg (drug active ingredients)
ethinyl estradiol, 0.03 mg (drug active ingredients)
overall: 17.5 cm x 11 cm x 1 cm; 6 7/8 in x 4 5/16 in x 3/8 in
overall, pill pack: 2 1/8 in x 5 1/2 in x 1/4 in; 5.3975 cm x 13.97 cm x .635 cm
overall, packet: 6 7/8 in x 4 1/4 in x 1/8 in; 17.4625 cm x 10.795 cm x .3175 cm
ID Number
accession number
catalog number
Credit Line
Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History