Ogen 1.25 Tab-Pak Estrogen Pill

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Abbott Laboratories of Chicago, Illinois, produced this Ogen 1.25 brand estrogen hormonal treatment around 1977. The yellow, blue, and orange packaging has a cutout to reveal a sample pill. The 21 pills are contained in a trapezoidal blister pack inside an orange trapezoidal blister pack holder. The holder has the days of the week embossed around the perimeter. These pills contain 1.25 mg of sodium estrone sulfate.
Location
Currently not on view
Object Name
contraceptive, oral
drug
1979
maker
Abbott Laboratories
Physical Description
piperazine estrone sulfate, 1.5 mg. (drug active ingredients)
paper (packaging material)
plastic (packaging material)
foil (packaging material)
Measurements
overall: 14.5 cm x 5.8 cm x .5 cm; 5 11/16 in x 2 5/16 in x 3/16 in
overall, pill pack: 2 1/4 in x 3/4 in x 3/8 in; 5.715 cm x 1.905 cm x .9525 cm
overall, leaflet: 6 in x 13 5/8 in; 15.24 cm x 34.6075 cm
place made
United States: Illinois, North Chicago
ID Number
1981.0760.073
accession number
1981.0760
catalog number
1981.0760.073
subject
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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