Ogen 2.5 Tab-Pak Estrogen Pill

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Abbott Laboratories of Chicago, Illinois, produced this Ogen 2.5 brand estrogen hormonal treatment around 1977. The yellow, blue, and orange packaging has a cutout to reveal a sample pill. The 21 pills are in a trapezoidal blister pack inside a blue trapezoidal blister pack holder. The holder has the days of the week embossed around the perimeter. These pills contain 2.5 mg of sodium estrone sulfate.
Currently not on view
Object Name
contraceptive, oral
paper cover
Abbott Laboratories
Physical Description
piperazine estrone sulfate, 3 mg. (drug active ingredients)
paper (case cover material)
plastic (blister pack material)
foil (blister pack material)
paper (leaflet material)
overall: 14.4 cm x 5.8 cm x .8 cm; 5 11/16 in x 2 5/16 in x 5/16 in
overall, pill pack: 2 1/4 in x 5 3/4 in x 3/8 in; 5.715 cm x 14.605 cm x .9525 cm
overall, leaflet: 6 in x 13 5/8 in; 15.24 cm x 34.6075 cm
place made
United States: Illinois, North Chicago
ID Number
accession number
catalog number
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
Additional Media

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