Early Maidenform Bra

Description
This pink Maiden Form brassiere from the early 1930s reflects a shift from flat-chested to more ‘natural’ styles in women’s fashion. New York dressmakers Enid Bissett and Ida Rosenthal began selling brassieres in the early 1920s that gathered in the front to create pockets and support women’s breasts individually. Their bras soon became more popular than their dresses, and Enid and Ida began to manufacture them on a larger scale. The name of their company, Maiden Form, stood in direct contrast to the popular Boyshform brand of binders many women had been wearing to achieve the flat-chested look.
Location
Currently on loan
Object Name
brassiere
Object Type
Underwear
Woman
Brassiere
Upper Body
date made
1925-1930
maker
Maidenform
Physical Description
cotton (overall material)
silk (overall material)
Measurements
end to end: 29 in; 73.66 cm
place made
United States: New York, New York
ID Number
1998.0040.001
patent number
1,648,464
accession number
1998.0040
catalog number
1998.0040.1
subject
Clothing & Accessories
American Enterprise
See more items in
Home and Community Life: Costume
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Maidenform, Inc.

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