Jeffery Company Radiator Emblem

Description
The Thomas B. Jeffery Company manufactured its automobiles in Kenosha, Wisconsin from 1902 until 1917. Thomas Jeffrey began his career as part of the Gormally & Jeffery Bicycle Manufacturing Company. He started prototyping automobile models in 1897, and sold the bicycle business in 1900 to buy an automobile factory. The first Rambler automobile model went into production in 1902. When Thomas Jeffrey passed in 1910, his son Charles became the head of the company. The company began producing the Jeffrey model automobile in 1914, named to honor the company head. In 1917 Charles Nash purchased The Thomas B. Jeffery Company, renaming it the Nash Motors Company. This radiator emblem belonged to the Jeffrey model automobile, produced sometime between 1914 and 1917. The emblem has a blue center with the white lettering “Jeffery” in the center. The red rim reads “The Thomas B. Jeffery Company/Kenosha, Wis. U.S.A.” in silver lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.130
accession number
260303
catalog number
325528.130
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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