Cord Radiator Emblem

Description
Errett Lobban (E. L.) Cord began his career in automobiles when he became the manager of the fading Auburn Automobile Company in Auburn, Indiana in 1924. Through business maneuvers like taking stock options and profit percentages instead of a salary, Cord built the Cord Corporation, a holding company for such automobile companies including Auburn, Dusenburg Incorporated, and Cord Automobile. This radiator emblem features the Cord Automobile logo, the Cord family coat-of-arms. Cord Automobiles were manufactured from 1929 until Cord sold the corporation in 1937, dating the emblem to this time. The emblem is similar to the Scottish “McCord” heraldry. This logo has a knight’s helm at the top, a shield with two hearts and an arrow at the top, a dividing black line, and two arrows and a heart at the bottom, with a banner that reads “CORD.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.062
accession number
260303
catalog number
325528.062
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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