Continental Automobile Radiator Emblem

The Continental Motors Company produced engines for a variety of machines including automobiles, tractors, airplanes, and pumps. In 1933, Continental Motors decided to begin producing their own automobiles in three models, the Ace, the Flyer, and the Beacon. In 1934 Continental only sold the Beacon model, eventually ceasing all automobile production that same year. The automobile’s radiator emblem had an image of Washington, D.C.’s Capitol Dome with the motto “Powerful as the Nation” underneath.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
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ID Number
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Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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