Emerson Radiator Emblem

Description
This radiator emblem belonged to an Emerson automobile that was manufactured by the Emerson Motors Company of Kingston, New York around 1917. The car was to be a four-cylinder touring model that sold for $395, undercutting the Model T as the most affordable vehicle. Not many vehicles were produced, and company officials were soon indicted for stock fraud through the mail, as they claimed an initial higher vehicle order to entice others to buy their stock. The emblem has a raised image of a centurion in a half-circle above the text “EMERSON.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.095
accession number
260303
catalog number
325528.095
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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