Kaiser Radiator Emblem

This radiator emblem belonged to a Kaiser car. Kaiser automobiles were first manufactured by the Kaiser-Frazer Corporation of Willow Run, Michigan from 1946 until 1953. Kaiser continued to operate after Frazer left the company in 1953, but ceased production of Kaiser automobiles in 1955. A variety of Kaiser models, including the Kaiser Deluxe, used this radiator emblem with the letter “K” above a buffalo inside a shield.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
catalog number
Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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