Ruxton Radiator Emblem

This radiator emblem belonged to the Ruxton automobile, produced by the New Era Motors Company of New York, New York from 1929 until 1930. The Ruxton had a troubled manufacturing history. The Moon Motors Company of St. Louis originally agreed to produce the automobile, but when it was not produced in time, New Era attempted to take over the company. Kissel Motors was also contracted to build transmissions for the Ruxton, and with Moon’s production flagging, New Era attempted to buy Kissel’s stock to take over that company as well. Kissel chose to go into receivership, and the production of the Ruxton ended. The triangular emblem has a silver Sphinx on a black background, with a blue top in silver letters that reads “RUXTON.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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