Moller Motor Car Co. Radiator Emblem

This radiator emblem came from a Moller automobile produced by the Moller Motor Car Company of Lewistown, Pennsylvania that operated from 1920 until 1922. Moller produced a four cylinder roadster during its two years in business that sold for around $1000. This shield-shaped blue radiator emblem reads “MOLLER” in small-big-small graduated lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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