Lewis Radiator Emblem

Description
This radiator emblem belonged to a Lewis automobile manufactured by the Lewis Motor Company (or L.P.C. Motor Car Company) in Racine, Wisconsin from 1914-1916. Originally called the Lewis Motor Company, the presence of the Mitchell-Lewis Motor Company prompted the named change to L. P. C., the surname initials of company founders William Mitchell Lewis, Rene M. Petard, and James M. Cram. Lewis produced several automobiles with six-cylinder engines in both the touring and roaster body models. Both models had a $1600 factory price. The shield-shaped emblem has a blue background with a white fleur-de-lis and a silver plaque that reads “LEWIS” in red lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.143
accession number
260303
catalog number
325528.143
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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