Little Radiator Emblem

This radiator emblem belonged to the Little automobile manufactured by the Little Motor Car Company in Flint, Michigan from 1912 until 1913. The company was formed by William C. Durant and William Little after Durant had left General Motors. Durant was working on both the Little and the Chevrolet during this time, and after 1913 he discontinued Little to focus on the production of the Chevrolet. The 1912 Little Four was a small, sporty, and durable four cylinder roadster, with a six cylinder touring model produced in 1913. The Little Four had a factory price of just $690, with the six cylinder selling for $1285. This circular radiator emblem has a red background with red script on a white banner that reads “LITTLE” in the center. The white rim of the emblem reads “LITTLE MOTOR CAR CO./FLINT MICHIGAN” in silver lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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