Biddle Motor Car Company Radiator Emblem

This radiator emblem belonged to a Biddle automobile manufactured by the Biddle Motor Car Company of Philadelphia, Pennsylvania from 1915 until 1922. Biddle only produced about 1750 cars during its seven years of existence. Biddle’s were “assembled” automobiles, as their components came from a variety of manufacturers and were merely assembled at the Biddle factory. Biddle produced a variety of four-cylinder engine vehicles, including a roadster, town car, touring model that were noted for their impressively styled carriage. This circular emblem has a gold rim and gold edged red shield. The shield has a gold crown and winged wheel, with a white banner that reads “BIDDLE” in gold.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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