Monroe Radiator Emblem

Description
This radiator emblem belonged to a Monroe automobile that was manufactured by the Monroe Motor Company between 1914 and 1923. The Monroe Body Company was founded by R. F. Monroe around 1908 to supply automobile bodies to the plethora of Detroit car manufacturers, and was so profitable that he decided to found the Monroe Motor Company in 1914. R. F. Monroe operated the company until 1918, when it went bankrupt. Monroe automobiles were then produced by several different manufacturers until 1923. Monroe manufactured a variety of four-cylinder engine model cars, including a sedan, roadster, runabout, and touring. This diamond-shaped emblem has jagged edges with a white rim and a blue background. The center of the emblem reads “MONROE” in small-big-small graduated white letters.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.167
accession number
260303
catalog number
325528.167
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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