Duesenberg Radiator Emblem

This is a Duesenberg radiator emblem belonged to a Duesenberg automobile manufactured between 1921 thought 1937. Duesenberg automobiles were manufactured by a variety of companies (Duesnberg Motor Company, Duesenberg Motors Corporation, Duesenberg Automobile and Motors Corporation, Duesenberg Motors Company, and finally Duesenberg, Inc.) The Model J, produced by Duesenberg, Inc. in Indianapolis, Indiana between 1928 and 1937 was one of the most luxurious American cars, with 265 horsepower in an $8,500 chassis. The Model J was the choice of kings, movie stars, and notably Al Capone. This emblem features a spread-winged eagle with the text “DUESENBERG.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
catalog number
accession number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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