Auburn Automobile Company Radiator Emblem

Description
This radiator emblem belonged to the Beauty-Six automobile produced by the Auburn Automobile Company around 1919. In 1900 Frank and Morris Eckhart of the Eckhart Carriage Company began making hand-built cars and selling them in Auburn, Indiana. The first production car was a single-cylinder chain-driven runabout produced in 1903. In 1919, the company produced the Beauty-Six, featuring streamlined bodies with bevelled edges on the side. In 1921, this car became the 6-51 sports model. E.L. Cord bought the Auburn Company in 1924, pushing it to a leading position among American auto makers. Although the company continued to produce well-built vehicles, it eventually collapsed during the Depression.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
ID Number
TR.325528.019
accession number
260303
catalog number
325528.019
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
America on the Move
Radiator Emblems
Transportation
Road Transportation
Exhibition
America on the Move
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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