Apperson Radiator Emblem

This radiator emblem belonged to an Apperson automobile that was manufactured by the Apperson Brothers Automobile Company of Kokomo, Indiana sometime between 1904 and 1926. The four cylinder Jack Rabbit automobile was one of Apperson’s more popular vehicles, and the Jack Rabbit was used in their promotional materials from 1909 onward. This emblem likely dates to post 1909, and features a leaping jackrabbit over the text “Apperson.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
catalog number
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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