Premier Radiator Emblem

This radiator emblem belonged to a Premier automobile that was manufactured by the Premier Motor Manufacturing Company of Indianapolis, Indiana from 1902 until 1914. The Company was bought and sold three times during its existence, and operated in a variety of forms until 1926. The radiator emblem has a black rim, a white background, and a green leaf that reads “Premier.” The rime bears the text “QUALITY CAR /PREMIER MOTOR M'F'G CO. INDIANAPOLIS, IND. U.S.A.” in silver text.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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