H. A. Lozier Radiator Emblem

This radiator emblem belonged to the H. A. L. Twelve automobile manufactured by the H. A. Lozier Company of Cleveland, Ohio from 1916 until 1918. Harry A. Lozier left the Lozier Motor Company founded by his father in protest over the down-market direction the company was taking the luxurious Lozier automobile. The H. A. L. Twelve was named for its V-12 engine, contained in a variety of models including a touring car, roadster, sedan, town car, and limousine. The factory price of the cars ranged from $2100 to $4500, but a dearth of materials due to World War I ultimately doomed the company in January, 1918. The circular emblem has a white center that reads “HAL/TWELVE” in aqua letters, the aqua rim reads “THE H. A. LOZIER CO./CLEVELAND, OHIO.” in silver letters.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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