Regal Radiator Emblem

Description
This radiator emblem belonged to a Regal automobile that was manufactured by the Regal Motor Car Company of Detroit, Michigan between 1907 and 1918. Regal automobiles were manufactured in a variety of styles, and enjoyed considerable success, and were known for exporting their vehicles to England. The dearth of materials due to World War I caused economic issues for Regal, and the company went into receivership in 1918. The oval radiator emblem has a bronze background with a blue “REGAL” in script in the center. The white rim reads “REGAL MOTOR CAR CO./DETROIT, MICH.” in gold lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.201
accession number
260303
catalog number
325528.201
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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