Whippet Radiator Emblem

Description
This radiator emblem belonged to a Whippet model automobile that was produced by Willys-Overland Motors of Toledo, Ohio from 1927 until 1931. The Whippet was produced as a touring car, coach, roadster, coupe, sedan, and a cabriolet and was produced for a reasonable $545 up to $1000 depending on the model. The circular emblem has a red background, with a central bronze swirl. The text around the rim of the emblem reads “THE WILLYS OVERLAND COMPANY/TOLEDO, OHIO, USA” in bronze. The central swirl reads “OVERLAND” in blue, “Whippet” in white, with “trademark” in blue below.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.250
accession number
260303
catalog number
325528.250
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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