Gardner Radiator Emblem

This radiator emblem belonged to a Gardner automobile that was manufactured by the Gardner Motor Company from St. Louis, Missouri between 1920 and 1931. This radiator emblem has a red background with white trim. The emblem reads “GARDNER” in white with “St. LOUIS” in silver below.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
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ID Number
accession number
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Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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