Marquette Radiator Emblem

This radiator emblem belonged a Marquette automobile that was manufactured by the Buick Motor Company in Flint, Michigan in 1930. The Marquette was a distinct marque from Buick in an effort to establish a more budget friendly vehicle, similar to Oakland with its Pontiac and Cadillac with LaSalle. Approximately 35,000 vehicles were produced in 1930, which came in a six body models, and sold for about $1000. This emblem resembles a family crest with a white scroll across its front that reads “Marquette” in black. The crest is in quarters, 1st and fourth are white argents on a black field, 2nd and 3rd are red fields.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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