Marquette Radiator Emblem

Description
This radiator emblem belonged a Marquette automobile that was manufactured by the Buick Motor Company in Flint, Michigan in 1930. The Marquette was a distinct marque from Buick in an effort to establish a more budget friendly vehicle, similar to Oakland with its Pontiac and Cadillac with LaSalle. Approximately 35,000 vehicles were produced in 1930, which came in a six body models, and sold for about $1000. The emblem has a gold banner above a shield that reads “MARQUETTE” in red. Below is a white shield with a red stripe. The upper left portion of the shield has a gold fleur-de-lis, a red banner has a man in a canoe, and the lower right portion is gold-striped on a white background.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.155
accession number
260303
catalog number
325528.155
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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