Ajax Six Radiator Emblem

Description
This radiator emblem belonged to an Ajax Six automobile that was manufactured by the Nash Motor Car Company in Racine, Wisconsin from 1925 until 1926. Charles Nash decided to call his $1000, six-cylinder engine, 40 horsepower car the Ajax in reference to the mythological hero. This negated the use of the trusted Nash brand name, and early ads stressed that “Ajax is Nash and Nash is Ajax.” The message did not get through to the consumers, and by 1926 the car was renamed the Nash Light Six and new nameplates and hubcaps were shipped to dealers to make the name change immediately. This emblem has a black enamel background with the text “AJAX/SIX” in white with a white banner below that reads “NASH-BUILT” in black.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR*325528.006
accession number
260303
catalog number
325528.006
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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