This radiator emblem belonged to a Sayers brand automobile that was manufactured by the Sayers & Scovill Company of Cincinnati, Ohio from 1917 until 1924. Sayers & Scovill concentrated their manufacturing on trucks, hearses, and ambulances, producing few passenger vehicles until their last few years of existence. The Sayers were exclusively built on 118 inch wheelbases with six cylinder engines, and sold from $1295 to $3295. This emblem has a white background in the center with the blue text “SAYERS.” The blue rim reads “THE SAYERS & SCOVILL CO./CINCINNATI” in gold lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
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