American Austin Radiator Emblem

This radiator emblem belonged to an American Austin car manufactured by the American Austin Car Company in Butler, Pennsylvania from 1930 until 1934. The Austin automobile was brought over from England in the hopes that America could embrace the small car with only a 75 inch wheelbase. Around 1,000 American Austin’s were produced, and its small size became somewhat of a joke among consumers, even with an attractive $445 factory price. This gold-colored oval emblem has a gold roster in the red center with curved red lines at the sides, with the text “AMERICAN/AUSTIN” above and below.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblems is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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