Moon Radiator Emblem

This radiator emblem belonged to a Moon brand vehicle that was manufactured by the Moon Motor Car Company of St. Louis, Missouri between 1905 and 1929. Moon started out manufacturing buggies and then began producing cars of high quality with a European style. The radiator design for the 1919 touring car came from Rolls-Royce, indicating the class to which Moon aspired. The oval emblem has a black enamel background with a winged top and white bottom cartouche. The emblem has a waning silver moon with the text “MOON/reg. U.S. Pat. Off.” in the center. The text “MOON MOTOR CAR Co./ST. LOUIS, MO. USA” is in silver in the white cartouche.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
ID Number
accession number
catalog number
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
America on the Move
Radiator Emblems
Road Transportation
America on the Move
Exhibition Location
National Museum of American History
Data Source
National Museum of American History


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