Chevrolet Radiator Emblem

This radiator emblem belonged to a copper-cooled Chevrolet that was manufactured in 1923. Chevrolet was now under the leadership of Alfred P. Sloan, who sought take on the Ford Model T by creating a new price point that would not be as low as the Model T, but also have many comforts the Model T did not. One of these advantages was supposed to be an air cooled engine (the copper used in the engine’s cooling features gave it its name) but “copper-cooled” engine only lasted a year and was a complete failure. This emblem reads “Copper/Chevrolet/Cooled” in white in the classic blue Chevrolet bowtie logo.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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