American Simplex Radiator Emblem

This radiator emblem belonged to an American Simplex vehicle that was manufactured by the Simplex Motor Car Company of Mishawaka, Indiana from 1906 until 1910. The Simplex Company in New York necessitated a name change to Amplex in 1910, and the company ceased operation in 1913. The oval metal emblem is inscribed “American/Simplex” in script.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center


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