Simplex Crane Radiator Emblem

This radiator emblem belonged to a Crane brand automobile that was manufactured by the Simplex Automobile Company of New York, New York between 1915 and 1919. Simplex began operation in 1907, but acquired the expensive Crane Motor Company in 1914 to help boost sales among rich Americans. The Crane Model 5 was a sold from $5,000 to $7,000 in either the touring car model or limousine model. Both cars had six cylinder engines on a 144 inch wheelbase. This circular emblem is black and silver with a red “SIMPLEX” in the center. The rim of the emblem reads “SIMPLEX AUTOMOBILE CO./NEW YORK.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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