Willys Overland Radiator Emblem

Description
This radiator emblem belonged to a Willys Overland automobile produced by the Willys Corporation of Toledo, Ohio between 1908 and 1931. John North Willys got his start in 1907 when he became a partner in the Overland Automotive Division of the Standard Wheel Company. The Willys company tree is very complicated, emblematic of the many merges and separations that occurred among automobile companies during the early 1900s, but in general the Willys Corporation was founded by John North Willys to produce Willys, Willys Overland, and Willys-Knight vehicles. The emblem has a black background and reads “Willys/Overland” in red, with the silver text “TRAD MARK-REG” underneath.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR*325528.256
accession number
260303
catalog number
325528.256
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

Add a comment about this object