Willys Overland Radiator Emblem

Description
This radiator emblem belonged to a Willys Overland automobile produced by the Willys Corporation of Toledo, Ohio between 1912 and 1931. John North Willys got his start in 1907 when he became a partner in the Overland Automotive Division of the Standard Wheel Company. The Willys company tree is very complicated, emblematic of the many merges and separations that occurred among automobile companies during the early 1900s, but in general the Willys Corporation was founded by John North Willys to produce Willys, Willys Overland, and Willys Knight vehicles. In 1912 Overland purchased the Russell Motors plant in Toronto, and this car was likely produced at that plant. The emblem has a red background and a blue rim, with a white banner in the center that reads “Overland” in blue. Around the rim the emblem reads “Willys Overland Limited/Trade Mark/Toronto Canada.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.182
accession number
260303
catalog number
325528.182
subject
Transportation
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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