U.S. Long Distance Automobile Company Radiator Emblem

This radiator emblem belonged to the Long Distance vehicle that was manufactured by the U. S. Long Distance Automobile Company of Jersey City, New Jersey between 1901 and 1903. The Long Distance came in one, two, and three cylinder engines and sold from $1000 to $4000 depending on the body model. The company stopped selling the Long Distance in 1904, reorganizing as the Standard Motor Construction Company and producing a Standard automobile. The emblem reads “U.S. LONG DISTANCE/AUTOMOBILE CO./PATENTED/31,805. 31,806./66,237. 671,934/671,935/AND OTHERS PENDING.” The patents applied to various gear and churn movements, cap covers, reversing mechanism, and gas engine.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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