Byrider Electric Auto Company Radiator Emblem

This radiator emblem belonged to a Byrider electric vehicle that was manufactured by the Byrider Electric Automotive Company of Cleveland, Ohio between 1908 and 1910. The Byrider Company was originally the DeMars Electric Vehicle Company, going through several other iterations before it became the Byrider. The Byrider was built on a 71 inche wheelbase, and sold for $1800. The emblem reads “THE/BYRIDER/ELECTRIC AUTO/CO/CLEVELAND, OHIO. /N°.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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