Terraplane Radiator Emblem

Description
This Terraplane radiator emblem belonged to an automobile that was manufactured by the Hudson Motor Car Company of Detroit, Michigan between 1933 and 1937. The Terraplane was originally marketed as a model under Hudson’s Essex brand called the Essex-Terraplane, but became so popular that it was soon marketed alone. As the name would imply, Hudson sought to link its new brand with the public’s interest in aviation, giving the first Terraplane to Orville Wright, and it’s second to Amelia Earhart. The tan emblem reads “Terraplane” in silver lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.235
accession number
260303
catalog number
325528.235
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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