Rauch & Lang Radiator Emblem

This Rauch & Lang radiator emblem belonged to a vehicle manufactured by Rauch & Lang, Incorporated of Chicopee Falls, Massachusetts between 1920 and 1928. Originally founded in 1905 in Cleveland, Ohio, Rauch & Lang was one of the larger manufacturers of electric vehicles in the United States. When the company moved to Chicopee Falls in 1920, its production was shifted taxicabs, while still producing some electric versions, the passing years saw the focus change to gasoline vehicles. This black emblem reads “RAUCH & LANG, INC./R & S/CHICOPEE FALLS, MASS., U.S.A.” in silver lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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