Rambler Radiator Emblem

This radiator emblem belonged to a Rambler automobile that was produced by the Thomas B. Jeffery Company of Kenosha, Wisconsin between 1902 and 1913. Thomas Jeffrey began his career as part of the Gormally & Jeffery Bicycle Manufacturing Company, who sold a Rambler model bicycle. He started prototyping automobile models in 1897, and sold the bicycle business in 1900 to buy an automobile factory. The first Rambler automobile model went into production in 1902. Thomas Jeffrey passed in 1910, and his son Charles renamed the company’s vehicle the Jeffery. The emblem is a simply metal nameplate that reads “Rambler” in raised script.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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