Hanson Motor Company Radiator Emblem

Hanson Motor Company Radiator Emblem

Description
This Hanson radiator emblem belonged to a Hanson automobile manufactured by the Hanson Motor Company of Atlanta, Georgia between 1918 and 1925. Hanson produced a variety of automobile body types with six-cylinder engines, and advertised their car as being “Tested and Proved in the South.” The car is unusual for being manufactured in Georgia, but the post-war recession heavily affected sales, and the company was forced to close in 1925. The emblem has a white enamel background, with the blue text “HANSON” in the center, with metal underneath that reads “ATLANTA/GA.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.121
accession number
260303
catalog number
325528.121
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History

Comments

The emblem represents a boll of cotton, which was very much a cash crop in the State of Georgia at that time. During the time the Hanson was made, Georgia began suffering from an invasion of the boll weevil, an insect which could and did destroy a good portion of the cotton crop. The boll weevil reduced cotton production, and reduced the income of cotton farmers, which did not help the sale of Hansons. Since the boll weevil, Georgia farmers have grown less cotton and produced a more diversified crop.

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