Rollin Motor Company Radiator Emblem

This radiator emblem belonged to a Rollin automobile that was manufactured by the Rollin Motors Company of Cleveland, Ohio in 1924 and 1925. Rollin Henry White has already had a successful career in the automotive field thanks to his involvement in the family’s White Motor Corporation, and his Cleveland Tractor Company business. In 1924 Rollin decided to launch his Rollin automobile, but the company only survived until 1925. The car had a four-cylinder engine and was offered in a variety of body models on a 112-inch wheelbase. The emblem has a large “R” at the top with the raised text “ROLLIN” below.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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