Stanley Radiator Emblem

Description
This radiator emblem belonged to a Stanley automobile that was manufactured by the Stanley Motor Carriage Company in Massachusetts between 1902 and 1927. From the 1890s until the 1920s, steam and electric engines competed with gasoline-powered internal combustion engines for market dominance. Stanley’s steam-powered automobiles won a variety of speed tests and incline contests in the early 1900s, but the convenience of the self-starter in gasoline engines soon outpaced performance differences. The simple emblem reflects the conservative nature of the company, with the text “Stanley” in metal script.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.224
accession number
260303
catalog number
325528.224
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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